One-Liner:
Problem: What problem are we solving?
Why: How do we know this is a real problem and worth solving?
Success: How do we know if we’ve solved this problem?
Audience: Who are we building for?
Distribution: How are we going to reach initial customers?
Solution: What is the initial MVP? When will it launch?
Validation: How will we test if the MVP solves the problem? What metric(s) will we track?
Roadblocks: What are potential roadblocks and how can we overcome them?
Alternative: What other MVP(s) could we try if the original fails to succeed?