Project
We have observed a significant drop-off during their user onboarding process, with a 25% abandonment rate. Additionally, feedback highlighted users’ concerns about the security of personal data, which contributed to hesitancy and disengagement. These challenges were adversely affecting user acquisition and overall conversion rates.
Author
Nicole Bramlett | Product Designer
This is an overview to the project. Final decisions that were made, do a deep dive below into the process to understand the process of the project to see how we arrived at our solution.
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