🗒️ Project Overview

Client: OnOffline Shop (Asia-based startup) Product Type: Mobile-first live commerce platform Role: UX/UI Designer (end-to-end) Team: Me (Designer) + PM + Founders Platforms: iOS & Android apps + Admin pane

📄 Intro

OnOffline Shop offers a unique blend of real-world shopping and online convenience. It connects users with live "shopping providers" who stream their visits to malls and stores, allowing real-time interaction, selection, and purchasing. Users can guide the stream, request comparisons, and complete checkout — all from within the app.

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💻 Design Process

  1. Kickoff & Requirements Gathering — with stakeholders and PM
  2. Research — studied competitors (Taobao Live, Uber, Shopee Live)
  3. Wireframing — low-fidelity mockups for each role and scenario
  4. UI Design — local-culture inspired theme for Asian markets
  5. Prototyping & Developer Handoff — mobile prototype, full UI Kit

👨‍💻Stakeholder Interviews

👥 Participants

Name / Role Department Focus Area
CEO / Founder Strategy & Vision Product direction, market needs
CTO / Technical Lead Development Mobile architecture, live streaming tech
Product Manager Product Management Feature prioritization, MVP scope
Mall & Retail Partner Manager Business Development Partnerships, provider-side onboarding

❓ Key Discussion Topics

  1. Market Positioning