Role: Senior Product Designer

Experience Level: 5+ years in Product Design

Platform: Web Application

Tools: Figma, Notion, ChatGPT Design Link: https://www.figma.com/design/pimcMszsxEmyoxoCBqrhY7/OmniCast?node-id=1-2&t=q0BCThRwau2rUwJN-1

Framing the Challenge

Big Picture

Agencies, marketers, and creators today juggle multiple social platforms with fragmented workflows. Every campaign involves switching tools, guessing optimal posting times, manually creating captions, and waiting until after publishing to see results.

Why It Matters

This inefficiency leads to lower engagement, wasted ad spend, and slower turnaround — hurting both campaign ROI and brand growth.

Initial Hypothesis

I believed the core opportunity wasn’t just in building a faster publishing tool, but in designing an AI-powered assistant that could:

• Predict the best way to publish before content goes live.
• Continuously optimize campaigns in real time.
• Reduce repetitive work without taking away user control.

Understanding the Problem

Research Approach