Product | UX/UI Designer

Hey there! 👋🏻

I`m Product Designer with 3 years of experience in web and mobile products (E-commerce, Healthcare, SaaS). Skilled in UX research, user flows, hypothesis validation, prototyping, and design systems. Improved key metrics by optimizing user flows: increased conversion rate up to 12% and reduced feature drop-off to ~10%. Launched a pre-release landing that attracted 150+ beta users. Collaborated with crossfunctional teams and led features from hypothesis to release.

<aside> <img src="attachment:5932772b-2bd9-435a-918c-ceee97a913ae:image.png" alt="attachment:5932772b-2bd9-435a-918c-ceee97a913ae:image.png" width="40px" /> Linkedin

</aside>

<aside> <img src="attachment:700325e3-215e-4268-857b-c984fd025c0f:image.png" alt="attachment:700325e3-215e-4268-857b-c984fd025c0f:image.png" width="40px" /> Let`s chat

</aside>

<aside> <img src="attachment:f504f3ba-971b-4946-8bbc-7ac92c449fa2:image.png" alt="attachment:f504f3ba-971b-4946-8bbc-7ac92c449fa2:image.png" width="40px" /> Behance (old works)

</aside>

<aside> <img src="/icons/clipping_gray.svg" alt="/icons/clipping_gray.svg" width="40px" />

Berchak_Product_Designer.pdf

</aside>

<aside> <img src="/icons/gem_gray.svg" alt="/icons/gem_gray.svg" width="40px" />

Projects

</aside>

Portfolio Items

<aside> <img src="/icons/cursor-click_gray.svg" alt="/icons/cursor-click_gray.svg" width="40px" />

Work Experience

</aside>

<aside> <img src="attachment:22599ca9-bf7a-416b-b937-0da3305ddf4b:Group_116.png" alt="attachment:22599ca9-bf7a-416b-b937-0da3305ddf4b:Group_116.png" width="40px" /> UX/UI Designer | Faide - AI-powered Mental Health App (Aug 2025 - Mar 2026)

• Designed brand identity and logo from scratch
• Designed and launched a pre-release landing page to support user acquisition, attracting 150+ users to beta testing and advisor onboarding
• Conducted user research, usability testing and validated product hypotheses
• Structured product architecture and created end-to-end user flows from an initial feature list
• Collaborated with cross-functional teams to refine product direction and validate implemented solutions before release
• Accelerated concept development using AI tools to speed up decision-making </aside>

<aside> <img src="attachment:2b1f3cc6-b685-48db-b80d-8f75fa865401:image.png" alt="attachment:2b1f3cc6-b685-48db-b80d-8f75fa865401:image.png" width="40px" /> Product Designer | Vitrager - SaaS platform (NDA project) (Jan 2024 - Mar 2025)

• Optimized core product features including a website builder, window configurator, CRM system, and analytics dashboard
• Improved user flows and interaction logic, reducing Feature Drop-off rate to ~10% in key user actions
• Reduced customer support load by simplifying complex features and improving usability
• Collaborated with cross-functional teams (PM, developers) to deliver scalable product solutions aligned with business goals </aside>

<aside> <img src="attachment:324b2dec-fecd-44fb-9856-92fbbe15f1c9:image.png" alt="attachment:324b2dec-fecd-44fb-9856-92fbbe15f1c9:image.png" width="40px" /> Product Designer | Korsa Windows - E-commerce (Jan 2024 - Jan 2025)

• Optimised product selection and checkout flows that improved conversion rate (CR) to 12%
• Simplified complex product configuration, reducing dependency on phone consultations and increasing user self-service
• Established scalable UX patterns and reusable components, contributing to cross-product consistency across the Vitrager platform
• Applied product thinking and data-informed decisions to iterate on user journeys and improve overall user experience </aside>

<aside> <img src="/icons/tortoise_gray.svg" alt="/icons/tortoise_gray.svg" width="40px" /> UX/UI Designer | Freelance (Aug 2023 - Jan 2024)

• Redesigned a cross-platform (iOS & Android) healthcare application, improving usability, navigation, and overall UI consistency
• Created 20+ high-quality Dribbble shots for a startup design agency, helping attract new clients and strengthen brand visibility </aside>

<aside> <img src="/icons/gem_gray.svg" alt="/icons/gem_gray.svg" width="40px" />

Skills

</aside>

Tools

Tools (1)

Tools (1)