• old method was referels, pamphletes, visists in-person
• new method is cold approaching, like calling which takes a lot of time and conversion rate is low. rejection zyada hai
• email blasting: you email a lot of people, kharcha kam hota hai lekin conversion kam hoti hai, just email blasting wont get you leads
• offline methods like flyers, banners etc. trust low hota hai, track karna hard hota hai
• content based method: you post content and leads come to you, for beginner we focus on text based content instead of video, like Upwork, Skool. this way we go with warm calling. it creates trust, people see you and come to you.
• social media DM: content se attention grab karte ho, relationship build and pitch offer, it is direct communication so trust is high.
• ad methods: fast, scalable
• authority-based and community-based: best method as you give value in that community, community = trust+belonging. e.g. whatsApp groups, personal brand.
• authority = expert positioning.

old methods slow aur manual, new methods smart and scalable. best method is old+new methods.

khudi dekho k kis method mein kam paisa, ache leads