Platform Analysis

Acquisition metrics

• [ ] Users→ total, gain and lost x day, %MoM

• Conversion per channel/referral

• Main Conversions/Goals (individual/organization)

  • Registration
  • Profile completion
  • Posts
  • Feedback

• Secondary Coversions/Goals (COVID info: Symptoms Checker, Health Facilities)

  • Drop out rate
  • Page ranking of the funnel per drop out rate

Traffic metrics/Referrals

• Traffic (Mobile/Desktop)
• Referrals ranking
• Bounce rate
• Top Search Queries
• Top landing pages→ users, bounce, rate, session duration, time on page

Feed metrics

• Posts by individuals/organizations
• Post requests by type → tot, by location
• Post offers by type → tot, by location
• Request vs Offer→ be type and by location
• Interactions (Likes/Comments)

Product metrics (functionality)