| **PMF HYPOTHESIS

Formula:** If <client> had a <solution>, then they’d finally end <pain>

****When updating a hypothesis, create a new version within the same cell, keep the old one IMPORTANCE URGENCY Learnings About The Pain LEARNINGS ABOUT THE SOLUTION Other Notes Total Score

Susana’s hypotheses list

| **PMF HYPOTHESIS

V1. Networking/PR Professionals:** If professional networkers had relationship-focused scheduling tools, then they'd finally end coordination overhead across multiple stakeholder groups.

V2. If you can manage more than one team in one place, you can save time, be efficient, and create better relationships with them.

V3. Suppose a person who requires scheduling meetings with colleagues to manage an account or project also works with another organization and needs to organize events and meetings with them. In that case, they may also handle services as an individual consultant under a 1:1 scheme. | **IMPORTANCE

5** | **URGENCY

4** | Learnings About The Pain | LEARNINGS ABOUT THE SOLUTION | Other Notes | Total Score | | --- | --- | --- | --- | --- | --- | --- | | V1. Multi-Region B2B Coordination: Suppose B2B companies in emerging markets had scheduling tools with regional payment integration, multi-timezone optimization, and local communication channel support. In that case, they'd finally lose international clients due to coordination friction and payment barriers. V2. Suppose an owner of a small growing business/startup located in Latam, the Caribbean, Asia, or Africa wants to be able to book 1:1 calls with potential clients, discovery calls, and charge for services across different countries and regions that may have different time zones V.3 If the owner of a startup in an emerging market wants to reduce time in their sales funnel to charge for services faster.

V4. If startup owners in emerging markets had scheduling tools with automated booking detection and follow-up reminders, then they'd finally end losing prospects who receive scheduling links but never actually book meetings.

V5. If a business owner who sells products to other businesses needs to book discovery calls and ensure that their clients show up to meetings, but clients fail to attend and book, they end up needing to do manual follow-up, wasting time, money, and resources.

V6. If a business owner of a growing small B2B company whose sales relies on discovery calls had a way to automatically rebook no-shows and hence improve the conversion, they’d finally waste less time, money, and team productivity on no-shows. | 8 | 7 | | | | | | V1. Community Builders: If multi-organization community managers had unified coordination platforms, then they'd finally end tool fragmentation across different communities. V2. A project manager that works par-time in two or even more organizations, they have to use several types of calendars, zoom and meet, notion and asana. Has fragmented coordination and needs one place to rely all meetings, recordings, conversations and collaboration across teams. V3. A multi-role person works across many organizations and departments and needs to schedule and manage clients across different schemes, styles, and colleagues. They don’t have one place for it and struggle with tool fragmentation, loose focus, and time going back and forth; they need to reduce time and tool fragmentation to be efficient. | 3 | 2 | | | | | | V1. Multi-Timezone Coordination: If international consultants had automated timezone optimization, then they'd finally end manual time calculations limiting their scaling. V2. If an international consultant can’t find the correct time to meet with clients because of different time zones and tools, they end up losing too much time with manual scheduling and damaging their client relationship. With one all-in-one tool to manage their meeting time and keep a healthy client relationship. | 4 | 5 | | | | | | DAO Meeting Recording: If DAO leaders had a privacy-focused meeting recording platform with transcription, then they'd finally end paying Google Workspace just for recording community meetings. | 6 | 9 | | | | | | HR Recruitment Analytics: If HR managers had scheduling platforms with candidate booking KPIs and no-show tracking, then they'd finally end blind spots in recruitment process efficiency. | 7 | 6 | | | | |

Patrick hypotheses list

This is a summary of my research across the different target audience:

Coaches

PMF HYPOTHESIS IMPORTANCE URGENCY LEARNINGS ABOUT THE PAIN LEARNINGS ABOUT THE SOLUTION Other Notes Total Score
If coaches had auto‑generated client progress reports, then they’d finally end the struggle to prove their value and secure renewals with data. 5 4

Consultant

PMF HYPOTHESIS IMPORTANCE URGENCY LEARNINGS ABOUT THE PAIN LEARNINGS ABOUT THE SOLUTION Other Notes Total Score
If consultants had a living stakeholder map with decision tracking, then they’d finally end surprise misalignments and costly project scope creep. 4 4

IT professionals

PMF HYPOTHESIS IMPORTANCE URGENCY LEARNINGS ABOUT THE PAIN LEARNINGS ABOUT THE SOLUTION Other Notes Total Score
For Product Managers:

If product managers had a Personal Focus OS that intelligently schedules their day around strategic work, then they’d finally end the constant context-switching between meetings that leaves no time for deep thinking. | 7 | 8 | | | | | | For Designers:

If designers had a Personal Focus OS that automatically defends their peak creative windows, then they’d finally end having their creative flow state shattered by poorly timed meetings and notifications. | 7 | 8 | | | | | | For Software Engineers:

If software engineers had a Personal Focus OS that consolidates interruptions and carves out multi-hour coding blocks, then they’d finally end the massive productivity loss from having their day fragmented into small, useless chunks of time. | 7 | 8 | | | | | | For Entrepreneurs:

If entrepreneurs had a Personal Focus OS that orchestrates their chaotic multi-role schedule, then they’d finally end the decision fatigue and burnout that comes from constantly juggling reactive tasks. | 7 | 8 | | | | |