MAGIC FORMULA: THE RIGHT AUDIENCE, THE RIGHT PROMISE, THE RIGHT TIME = OFFER YOU CAN’T REFUSE
What are you selling? ______ How much does it cost? ______ Who will take immediate action on this offer? ______
The primary benefit is ______ An important secondary benefit is ______
What are the main objections to the offer? 1. 2. 3. How will you counter these objections? 1. 2. 3.
Why should someone buy this now? What can I add to make this offer even more compelling?”