Overview Purpose: Preliminary concept for Obsidian Realty Group LLC’s website, including sitemap, visual assets, logo drafts, research insights, and initial design direction.
Scope: Two-page site (Landing Page + Gallery Page).
Status: Draft / Brainstorming phase.
Overview
Obsidian Realty Group LLC is a boutique real estate development and property management firm inspired by the enduring strength and depth of its namesake. The brand projects a sense of refinement, reliability, and forward momentum, mirroring the modern elegance and resilience of Chicago’s architectural identity.
Tone & Personality
The tone is modern, grounded, and confident, with an emphasis on clarity and trust. Every message should sound professional yet personal, refined without being distant. The voice reflects a developer who values quality craftsmanship, transparent communication, and meaningful client relationships.
Brand Philosophy
Obsidian Realty Group believes in shaping communities with integrity and precision. The company’s focus is on creating spaces that endure, developments that enhance neighborhoods, strengthen connections, and stand as testaments to thoughtful design. The brand’s communication should convey stability, progress, and authenticity, appealing to individuals and investors who appreciate understated sophistication and long-term value.
