Overview

I led the UX design project for modular campaign framework ****for landing page experience by creating a flexible, reusable template system that empowers marketing teams to independently promote campaigns via CMS. Collaborated closely with engineering, marketing, design, and email teams to ensure seamless execution, brand consistency, and optimal user experience. The system reduced launch times by over 70%, and significantly improved download numbers for BlueStacks.

Problem Statement

In BlueStacks, we rely on landing pages to promote key programs—from feature rollouts and loyalty programs to time-sensitive offers and campaigns. These pages are critical touch points for users and play a central role in how we drive engagement and conversion.

Pain points

• Users struggled to navigate complex deals campaigns, especially loyalty programs.
• New terms and multi-step flows made participation confusing.
• Landing pages were key to promoting programs, features, and offers—but often felt inconsistent.
• Marketing depended on design and development teams for every campaign update.
• Engineering had to rebuild similar pages repeatedly, causing delays and inefficiencies.

Pre-Design Research Phase

User Analysis

We identified four distinct personas based on their motivations and technical expertise:

• Target Participants: 5-10 existing customers across different demographics and engagement levels

• Key Questions:

  • How do you currently discover and evaluate deals on our platform?
  • What information is most important when deciding to participate in a campaign?
  • What has prevented you from completing deal sign-ups in the past?
  • How do you prefer to receive deal notifications and updates?