Sarbani is a retail initiative born from the vision of the Bargarh District Administration, supported by ORMAS (Odisha Rural Development and Marketing Society), to promote rural livelihoods and local entrepreneurship under one unified brand. Conceptualized as a purpose-driven retail platform, Sarbani brings together women-led SHGs, rural producers, handloom artisans, and agri-based entrepreneurs under a single roof—offering them direct market access through organized retail and e-commerce.
Sarbani is not just a store. It’s a symbol of local pride, self-reliance, and grassroots enterprise. Located in Bargarh town, it offers a curated range of region-specific products—from authentic handwoven Sambalpuri textiles to locally sourced rice varieties and natural handmade items.
LINKS:
Website: https://www.ormas.org/
The core objective of Sarbani is to enable rural producers to:
ORMAS Bargarh envisioned Sarbani as a district-level retail brand with national potential, rooted in the “Vocal for Local” movement.
While the idea behind Sarbani was powerful, its execution needed professional design, communication, and branding expertise. The project had no visual identity, no e-commerce-ready assets, and no modern marketing language to appeal to urban or digital buyers.
Key challenges included: