🔵 1. FMCG Organic Starter
(For emerging D2C FMCG brands building social proof & visibility)
Best For:
- New D2C FMCG brands
- 1–5 SKUs
- Early-stage growth
- Limited marketing team
Includes:
🔹 Social Media Management
- Platform setup & optimization (Instagram + Facebook or LinkedIn based on ICP)
- Content positioning strategy (ingredient-led / problem-solution / lifestyle)
- Monthly content calendar (structured around product angles)
- Community management (basic comment & DM response guidance)
- Profile optimization (bio, highlights, CTA alignment)
🎨 Content Production (Monthly Range)
- 8–12 static posts (educational, product, benefit-focused)
- 4–6 short-form reels/videos
- 8–12 story creatives
- 2–3 content themes (ingredient, testimonial, lifestyle)
- Caption copywriting (conversion-supportive tone)
🟢 2. FMCG Organic Growth
(For scaling D2C FMCG brands building loyal audience & stronger brand recall)
Best For:
- Brands doing consistent revenue
- Multi-SKU catalogs
- Looking to increase engagement & repeat buyers
Includes:
🔹 Advanced Content Strategy
- Multi-platform strategy (Instagram + YouTube Shorts / LinkedIn if relevant)
- Content pillar framework (Education / Social Proof / Product / Founder Story)
- Monthly campaign-based planning (offers, launches, seasonal push)
- Engagement growth strategy (polls, Q&A, interactive stories)
- Influencer collaboration coordination (organic, not paid ads)
- Community engagement tracking
🎨 Content Production (Monthly Range)
- 15–25 static creatives
- 8–12 short-form videos (UGC-style, demo, storytelling)
- 15–25 story creatives
- 3–5 recurring content series (e.g., “Ingredient Tuesday”)
- Scriptwriting for educational/product videos
- One content shoot planning framework (if brand shoots internally)
🔴 3. FMCG Organic Scale
(For national D2C FMCG brands building category dominance organically)
Best For:
- High-growth brands
- Strong paid ads running
- Looking for deep brand positioning & long-term equity
Includes:
🔹 Full-Scale Content Architecture
- Omnichannel organic strategy (Instagram, YouTube, LinkedIn, Shorts, Pinterest if relevant)
- Monthly content campaigns aligned with paid media calendar
- Advanced storytelling framework (Founder, sourcing, manufacturing, impact)
- UGC & customer testimonial program structuring
- Ambassador program content support
- Data-driven content optimization
- Monthly brand performance review call
🎨 Content Production (Monthly Range)
- 25–40 static creatives
- 12–20 short-form performance + storytelling videos
- 25–40 story creatives
- Multi-angle content series (ingredient deep dives, comparison, myth-busting)
- Script bank creation (10–20 hooks per month)
- Content refresh cycles every 2 weeks
- Creative direction & shoot planning support