Each entry (row/card) = one potential product offer.
| Property | Type | Purpose |
|---|---|---|
| 🏷 Offer Name | Title | The name or rough title of your idea |
| 👤 Audience | Text/Select | Who it’s for (e.g. new freelancers, coaches, brand designers) |
| 🔍 Problem Solved | Text | What pain point this offer addresses |
| 📦 Format | Select | e.g. Workshop, Playbook, Mini-course, 1:1 Service, Template |
| 💡 Promise / Outcome | Text | What result they get from this product |
| 💰 Pricing Tier | Select | Free, <$50, $100–250, Premium |
| ✅ Validation Stage | Select | Idea, Outlined, Built, Launched, Selling |
| 🌱 Notes / Next Steps | Text | Add links, thoughts, or things to test next |
To give people a head start, the template includes a few example offers:
Includes: