ONergy Solar, a division of Punam Energy Pvt. Ltd., is a leading Indian solar enterprise that focuses on providing end-to-end solar energy solutions for residential, commercial, and institutional customers. Based out of Kolkata, ONergy Solar has earned recognition for its strong presence across Eastern India and its unwavering commitment to building a sustainable and energy-efficient future.
The company specializes in designing, installing, and maintaining:
With a mission to “Democratize Clean Energy,” ONergy has positively impacted thousands of lives by offering affordable, reliable, and customized solar solutions, particularly in underserved and semi-urban areas. Their innovative approach and professional service have made them a trusted name in the renewable energy sector.
Website: https://onergy.in/
Prior to engaging UnderGrads, ONergy was already doing exceptional work in the renewable energy space, but several marketing and communication challenges were holding them back from achieving wider visibility and operational efficiency. While the brand had credibility in the sector, it lacked a dynamic, youth-focused outreach strategy and modern marketing assets to communicate its impact and expand outreach.
Additionally, ONergy needed to streamline hiring for key frontline roles such as tele-callers and field executives, but their existing job ads lacked emotional appeal, structure, and storytelling. This made it difficult to attract quality applicants who resonated with the company’s mission.