quem disse, berenice? store in a mall in Brazil
I know how hard it is for non-portuguese speakers to pronounce this name, but it roughly translates to "Who said it, Berenice?", a casual and provocative way to challenge the status quo.
This is a Brazilian cosmetic brand owned by O Boticário - the largest cosmetic franchise in the world (https://en.wikipedia.org/wiki/O_Boticário)
Despite the conservative tone of O Boticário, "Berenice" makes the whole make-up experience as easiest as it can be: with no rules in how you will make yourself feel better.
Hence the name of the brand! Think about someone telling you how to use your eye-shadow, and you just reply back "Who said it, Berenice?" ;)
quem disse berenice wanted to be big on Social Media. Surfing in the mid-2010s, where Social Media advertisement started to get bigger and bigger, we saw an opportunity to communicate with our main users in that environment, and there we started our journey
Senior Digital Designer
Working closely with a Copywriter, and having Content Director and Media Manager being part of the processes as well