The Nudge feature helps managers build better habits through daily small tasks aimed at improving team trust and support. As UX Lead, I managed everything from concept to design and implementation, adding gamification elements like streaks, coins, and leaderboards to boost engagement. I introduced a friendly animated robot “nudge partner” and standardized the visual language for consistency.

Working closely with multiple PMs, the CPO, developers, and vendors, we delivered incremental updates in small releases to ensure steady progress and minimal bugs. I also created an admin panel for managing nudges and A/B testing. This approach helped make the product scalable and engaging, eventually becoming a key offering that drove real business impact.

🧩 The Problem

<aside>

Managers lacked simple tools to build better habits

No prior behavioral product within platform

Stakeholder directive: build without delay, measure impact post-launch

</aside>

🔍 Discovery & Research

• Stakeholder-driven hypothesis — no prior research
• Used MVP testing (3 task cards, basic streak)
• Post-MVP: data analysis, AB testing, engagement trends

🧠 Strategy

• Incremental design: deliver micro-changes in every sprint
• Effort vs impact mapping to prioritize features
• Low-burden releases (1-line PR strategy) to avoid bugs
• Gamification layered in: streaks, coins, levels, social proof

✏️ Design Execution

• Redesigned task card (1 at a time for focus)
• Robot animation partner (from MVP sketch to live element)
• Unified visual language (image style system)
• Redesigned streaks, levels, leaderboard, mark-done stats
• Admin panel: manage, AB test, monitor engagement

🤝 Teamwork & Leadership

• Worked with PMs, CPO, Devs, and 3rd-party vendors
• Created dev trust with low-risk releases
• Owned entire UX lifecycle from concept to rollout
• Drove alignment between product, design, and tech

🌀 Design Thinking Framework I Applied

Incremental UX

Delivering small, manageable design changes frequently to reduce risk and maximize learning.

Gamification Design Framework

Using game mechanics like streaks, points, and levels to boost user motivation and engagement.

Agile Mindset

Collaborating closely with cross-functional teams and iterating quickly based on continuous feedback.

Effort vs Impact Matrix

Prioritizing features that offer the highest impact for the least effort to optimize development and user value.

Product Thinking

Aligning UX design decisions closely with business goals and measurable outcomes.

User-Centered Design

Focusing on real user behaviors and feedback to guide iterative improvements.

📈 Results

• ⚡ Shipped from idea to MVP in 2 days, then scaled to full product in 6–8 months
• 📈 Daily active engagement increased significantly
• 💼 Now positioned as a primary product