Problem:

There's not enough information for users to evaluate the quality of the product

Users can't visually see the details of the product

Users can't get the touch and feel of the product

Hypothesis:

User wants to have full freedom to choose exactly the fabric they desire.

User wants to acquire knowledge about how a fabric feels and looks like.

Proposed Solution:

Create a “ fabric discovery” slider feature which allows users to sort items by fabric

• Sliders generate granular data points with every interaction
• Comparing this to returns data for the same set of users, can give more accurate reasons for the root causes
• It also allows us to understand and recognise the user’s preferences more clearly

Methods Used:

• HMW statements
• User Stories
• Functional Benchmarking
• Platform analysis
• Wireframe
• User Interviews
• Prioritisation
• Roadmap
• SWOT analysis