I am a product designer with over 7 years of experience.
I'm comfortable in a variety of roles - from UX research and strategy to UI design - and love bringing clarity to complex challenges.
I believe in the value of empathy, collaboration, and dialogue across disciplines.
I have participated in cross-channel projects integrating qualitative and quantitative user research.
By leading design initiatives, I helped align business goals with meaningful and sustainable user experiences.
I worked on several strategy and research projects aimed at improving UX and introducing new features on digital channels.
In one of these, for an e-commerce, I focused on how new and pre-existing services were presented consistently across different platforms.
Goal: Introduce new services while ensuring clarity and consistency throughout the customer journey.
The main challenge was maintaining consistent information across all channels and touchpoints.
My role included: