Newera.finance | Crypto & Blockchain | Nov 2024 - Present | Amir Ivno Product Designer
At NewEra Finance, we’re building a cutting-edge decentralized crypto platform designed to make real-world assets (RWA) more accessible than ever before. We’ve cultivated a unique identity by blending the timeless essence of traditional Japanese culture with the futuristic DNA of Web3 and crypto innovation, creating a distinctive vibe that bridges the past and the future.
🏆 As a product designer: I drove end-to-end design across Product, Visual Identity, Principal Design, 3D, and Interaction Design, creating a unified and impactful experience.
The founder of NewEra wanted to mix ancient Japanese tradition with modern crypto. So we kicked things off by collecting inspiration from Japan’s rich culture.
After a lot of research, testing different versions, and countless iterations, this is what we finally came up with.
