| **PMF HYPOTHESIS
Formula:** If <client> had a <solution>, then they’d finally end <pain>
| ****When updating a hypothesis, create a new version within the same cell, keep the old one | IMPORTANCE | URGENCY | Learnings About The Pain | LEARNINGS ABOUT THE SOLUTION | Other Notes | Total Score |
|---|---|---|---|---|---|---|
UPDATED Nov 13rd, 2025 |
| **PMF HYPOTHESIS
V4. If** an EA coordinating meetings between 3+ executives and external stakeholders had one place where people approve their availability for group calls without exposing full calendars, then they'd finally end the back and forth.
****V3 If an EA coordinating meetings between 3+ executives and external stakeholders (universities, government, research institutions) had one place where external people approve their availability for group calls without exposing full calendars, then they'd finally end the "I can't manage outside calendars" problem, personal-professional calendar conflicts requiring weekly reviews, and timezone miscommunication across Asia/Europe/US.
****v2 If an EA who weekly juggles cross-company group calls across 3+ time zones had one message that proposes a single time all can accept without exposing calendars, they’d have no more after-hours multi-channel chasing, contradictory replies, or week-long slips and get a lasting cadence where these meetings lock the same day, channels stay consolidated, and evenings remain off-limits. | IMPORTANCE | URGENCY | Learnings About The Pain | LEARNINGS ABOUT THE SOLUTION Key Insight: Solution must frame as "stakeholders approve their availability" (respectful) NOT "automated booking" (imposing). | Other Notes | Total Score | | --- | --- | --- | --- | --- | --- | --- | | H1 V6. If a business owner of a growing small B2B company whose sales relies on discovery calls had a way to automatically rebook no-shows and hence improve the conversion, they’d finally waste less time, money, and team productivity on no-shows. | | | | | | |
| S/N | PMF HYPOTHESIS | IMPORTANCE | URGENCY | Learnings About The Pain | LEARNINGS ABOUT THE SOLUTION | Other Notes | Total Score |
|---|---|---|---|---|---|---|---|
| 1 | V1. Multi-Region B2B Coordination: | ||||||
| Suppose B2B companies in emerging markets had scheduling tools with regional payment integration, multi-timezone optimization, and local communication channel support. In that case, they'd finally lose international clients due to coordination friction and payment barriers. | |||||||
| V2. Suppose an owner of a small growing business/startup located in Latam, the Caribbean, Asia, or Africa wants to be able to book 1:1 calls with potential clients, discovery calls, and charge for services across different countries and regions that may have different time zones | |||||||
| V.3 If the owner of a startup in an emerging market wants to reduce time in their sales funnel to charge for services faster. |
V4. If startup owners in emerging markets had scheduling tools with automated booking detection and follow-up reminders, then they'd finally end losing prospects who receive scheduling links but never actually book meetings.
V5. If a business owner who sells products to other businesses needs to book discovery calls and ensure that their clients show up to meetings, but clients fail to attend and book, they end up needing to do manual follow-up, wasting time, money, and resources.
V6. If a business owner of a growing small B2B company whose sales rely on discovery calls had a way to automatically rebook no-shows and hence improve the conversion, they’d finally waste less time, money, and team productivity on no-shows.
V7. If a business owner or a sales manager of a growing small B2B company whose sales relies on discovery calls had a way to automatically rebook no-shows and hence improve the conversion, they’d finally waste less time, money, and team productivity on no-shows. | 8 | 7 | | | | | | 2 | V1 Personal Focus Os: If a tech founder in high-interaction industry (like healthcare, finance, education, legal, therapy & marketing) had A AI-powered Personal Focus OS that integrates with calendars, email, task management and comms tools to auto-prioritize/filter requests based on user-defined revenue goals (e.g., tags like 'sales lead' vs. 'networking'), then they’d reclaim **20-30% more time for revenue-driving tasks, reducing context-switching by intelligently filtering non-essential meetings and distractions.
V2 Personal Focus OS:** If tech founders in healthcare, finance, education, legal, therapy, or marketing had an AI-powered Personal Focus OS that integrates with calendars, email, tasks, and comms tools to auto-prioritize/filter requests by user-defined revenue goals (e.g., 'sales lead' vs. 'networking'), then they’d finally end **wasting time on misaligned low-impact tasks, burnout from low-value activities, and context-switching from non-essential meetings and distractions.
V2.1 Personal Focus OS:** If tech startup founders in healthcare, finance, education, legal, or marketing had a way to optimize their schedule for revenue by having meeting & task requests coming from email, task management tools and meetings be prioritized and filtered for them, then they’d finally **waste less time on misaligned low-impact tasks, burnout less from low-value activities, and reduce context-switching coming from non-essential meetings and distractions.
V3 Personal Focus OS:** If tech startup founders of product companies had a way to optimize their schedule for revenue by having meeting, task and other requests coming from email, task management tools and calendar be prioritized and filtered for them, then they'd finally waste less time on misaligned low-impact tasks, burnout less from low-value activities, and reduce context-switching from non-essential meetings and distractions.V | 8 | 6 | | | | | | 3 | v1 If this EA had a way to land one time all externals commit to—even with hidden free/busy and mixed Outlook/Google they’d have no more after-hours herding, collapsed holds, or week-long slips and get a lasting shift: median time-to-book drops from multi-day → same-day; after-hours scheduling minutes/month → near-zero; fewer escalation pings from the VP.
v2 If an EA who weekly juggles cross-company group calls across 3+ time zones had one message that proposes a single time all can accept without exposing calendars, they’d have no more after-hours multi-channel chasing, contradictory replies, or week-long slips and get a lasting cadence where these meetings lock the same day, channels stay consolidated, and evenings remain off-limits. | 9,8,8 | | | | | | | 4 | v1.1 If this AM at a global creative/consulting agency (client reviews/QBRs)*(*who routinely run multi-timezone client reviews with a weekly/biweekly rhythm across email / Slack / WhatsApp had a way to secure a time the whole client committee actually keeps across mixed calendars they’d have no more thread restarts, apology loops, or reviews slipping a week and get a durable cadence: reviews lock day-one most cycles; escalation count/month declines; standing with the client lead rises.
v1 If an Account Manager at a global creative/consulting agency (client reviews/QBRs)*(*who routinely run multi-timezone client reviews with a weekly/biweekly rhythm across email / Slack / WhatsApp had one link that confirms the first time every required person can attend, they’d have no more thread restarts, apology loops, or reviews pushed a week and get a durable rhythm where reviews lock day-one, escalation drops, and trust compounds across cycles. | 8,7,7 | | | | | | | 5 | v1.1 If a Startup B2B SaaS sales person selling into enterprise (MUST: ≥3 time zones, ≥2 calendars, ≥4–7 attendees, ≥2 multi-party sessions/week) had a way to land one time the buyer committee keeps—despite hidden calendars and IT guest limits they’d have no more demo reschedules, CRM slip notes, or daily “any update?” commit pings and get a repeatable rhythm: committee sessions book same-day; forecast risk shrinks; sales cycle time shortens over quarters.
v1 If an Enterprise B2B SaaS sales manager that regularly coordinates buyer-committee demos and security/procurement reviews across 3+ time zones had one action that lands a confirmed time everyone can join—even when a buyer’s calendar isn’t visible externally, they’d have no more reschedules, daily forecast pings, or deals sliding a quarter and get a stable operating rhythm where committees book same-day, forecast risk shrinks, and cycle time shortens over quarters. | 10,10,9 | | | | | |