Creating the Landing Page

September 3, 2023

High Level Problem for High Level Value Proposition:

• What do I want this to include:

🎯 Building an Agency

🛒 Audience and Customer focus/overlap

Define the target audience; actually I have two targets: from an individual perspective

• PRIMARY: Those who are already founders, but likely first time-founders and early in the process (since my expertise here is more applicable)
• SECONDARY: Senior contributors or managers/leaders in business, tech or impact orgs (likely 6-8 years+, but less than 10-12?) who want to shift from FT jobs to consulting, founding, building
  • People who want to do more imactful work, elevate above their level, outside their role, have more responsibility and do better for the world
  • OR
  • Example personas:
    • Consulting Curious
    • Kehinde Banasko
    • Kayee
    • Consulting
    • Seth Trudeau - doing consulting thing for 2-3 years
    • Consulting Experienced
    • Chidi Afulezi - doing consulting thing for a while 5-10 years I think
• Within the types of companies/organizations I name below
• 🧀 For now, our initial wedge: edtech and workforce development (though this can expand depending on partners and collaborators)

My experience/logos/credibility

bootstrapped or venture backed

1/3 Startups or Scale ups

1 Reforge, CNA Simulations, Victory Lap, WITH Wellness