Project Context:

New Beginnings is The Clean Divorce’s platform for newly divorced individuals to reflect on, journal, and process all of the complex changes they face during divorce. The platform offers a divorce coaching service from a certified divorce mediator, and the opportunity to follow through a guided 18-day journaling challenge.

As a contract Product Designer, I was tasked with transforming the service into a digital experience, the New Beginnings app. The goal was to streamline and digitize the service, improve user engagement, and increase customer retention.

Design Process:

I used the Design Thinking approach for solving this problem. To practice design thinking I followed the below process.

Discovery Phase:

Qualitative User Research

Conducted user surveys, to gain a basic understanding of our users and what they require of our service. About 6 responses were recorded. And based on those responses, here were the key insights:

• Users stated the content was very overwhelming and difficult to follow
• Users expressed that they were not retaining the messages they read
• Users felt the process was too time consuming and they had more important things to worry about (ie. finances, kids, lawyers, etc.)
• Most individuals discontinued their subscription between Day 2-4