Light Home is a lightweight version of Naver's main page. I defined the product strategy of Light Home to better serve search-oriented users through a simpler and focused interface, personalization features and enhanced interaction for entering and exiting Light Home.
Naver is a search engine most widely used in South Korea. It's also a platform for contents where people visit to read the news, peep into what others search, and watch trending videos. These core services, search and content, are first accessed through Naver’s main page. As you can see, a lot of things are going on here!
Although the content is an indispensable part of Naver's main page, its fallback was heavy data consumption. Light Home is an alternative version of the main page, which consumes less data.
I conducted user research and data analysis to understand how users currently make use of Light Home. Throughout the research process, I constantly questioned who would most benefit from having a separate home, and how we can improve Light Home to better serve their needs.
When I compared what users clicked for each home, I recognized that Light Home's use pattern is more concentrated on search. This got me to think that Light Home users may be search-oriented. They are less sensitive about content and mainly use Naver app to search.
..but the design doesn't reflect that
Interviews from Light Home testers revealed that the participants were motivated to go back to the other home because there wasn't enough content, which brought fear of missing out. For search-oriented users, they didn't find much advantage as the design is almost identical.
How can we expand Light Home's value to better suit people’s needs?
I increased the amount of space dedicated for search, creating a simpler and more focused interface more appropriate for search-oriented users. The search bar is bigger and located it in the middle so it's easier for the thumb to reach.