Marketing guru Dave Trott has some advice:
“Just make it interesting.”
Ha! If only it was that simple. (See meme below and pardon the French.)
Narrative strategy is like engineering for communication. It gives structure to the unstructured. A platform beneath your feet, reassuring you that you’re saying what you need to say to achieve what you want to achieve. If only it also looked as difficult as building a particle accelerator…
There are lots of tools in the box here. With a hand from bespoke interviews, research techniques, workshops and frameworks, you can make anything interesting enough to boost your bottom line.
Is it time to invest in your core messaging? Or do you have a gnarly, high-stakes project coming up that demands comms you can have confidence in? Drop me a line at firstname.lastname@example.org.