NIL BRAND OUTREACH EMAIL – FULL EXAMPLE

Subject: Collaboration Opportunity with Lululemon

Hi Jordan,

My name is Maya Thompson, and I’m a sophomore track athlete at Georgia State University, competing in the 400m and 200m. I’ve been a huge fan of Lululemon training gear for years, and your brand aligns perfectly with my lifestyle and my audience.

A few highlights:

• Instagram: 8,200 followers

• TikTok: 12,500 followers, avg. 18% engagement

• Brand Fit: I consistently post training content, recovery routines, and student-athlete lifestyle videos.

I’d love to collaborate on content for spring training season—Reels, TikToks, or a product feature. I can also send over a full media kit.

Thanks for your time!

Maya

@maya.thompson | maya.thompson@example.com

NIL SHORT DM OUTREACH – FULL EXAMPLE

Hey! My name is Maya and I run track at Georgia State. I love Alani Nu and already use the

Breezeberry pre-workout. Would you be open to chatting about a potential NIL collab? I’d love to create TikTok content featuring my training routine!

NIL COLLABORATION PROPOSAL – FULL EXAMPLE

ATHLETE: MAYA THOMPSON