📋 Project Description

The project developed for the NGO Aldeia Infantil Betesda consisted of creating and fully managing the digital communication and visual identity of the institution. The academic agency Polver team carried out the logo redesign, definition of visual standards, strategic content planning, and production of materials for social media, including static posts, reels videos, stories, captions, and scripts.

In addition to the graphic work, an in-depth study was conducted on the social context of the NGO, which serves children and adolescents in vulnerable situations during after-school hours (SCFV). The proposal focused on expanding the institution's visibility, strengthening its presence on Instagram, and creating more humane, ethical communication aligned with the values of love and social commitment that characterize Betesda.

🎯 Objectives

• Update and modernize the NGO's visual identity, making it more welcoming and professional.
• Plan effective communication strategies to increase reach and engagement on social media.
• Properly publicize the actions, workshops, and events held by the institution.
• Humanize communication with parents, volunteers, and society in general.
• Train the internal team through a workshop with photography and recording tips.
• Create digital and audiovisual materials that convey emotion, diversity, and social transformation.
• Propose future actions for community engagement and brand strengthening.

🛠️ Technologies Used

• Adobe Illustrator – creation and redesign of logo and graphic art.
• Adobe Photoshop – image treatment and editing for posts.
• Instagram – main platform for content management and distribution.
• TikTok – reference for researching trends and reels formats.
• CapCut / Adobe Premiere – video editing for social media.
• Storytelling techniques applied to captions and scripts.