Book Launch Logistics - Sample


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Hello Authors and Writers,

This work sample is a mock book launch for an author’s upcoming novel. In this project I created scheduling and review trackers, research vendor options for launch day, and built an organization process for managing materials pertaining to the launch. This is only a glimpse of background tasks that I provide to ensure a smooth launch.

Deliverables include:

Whether you are preparing to launch your next book, need detailed research done, or need better organization, I’d love to support your creative process as your virtual assistant.

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Ari Wilson | CREVA

Ari Wilson | CREVA



Launch Timeline & Task Tracker Sheet

Due Date Task Assigned To Status Notes
5/10/25 Finalize ARC list NSC In Progress Identify # early readers
5/17/25 Send ARC copies AW Not Started Send digital copies
5/20/25 Plan cover reveal AW In Progress Draft announcement timeline
6/1/25 Cover reveal day NSC Scheduled Post on socials
6/5/25 Schedule social promo posts AW Not Started Create basic post schedule
6/10/25 Confirm event venues AW In Progress Virtual reading and bookstore signing
6/20/25 Finalize launch day logistics AW Not Started Confirm RSVP links and backups
6/25/25 Launch Day NSC Scheduled Book goes live!
7/1/25 Thank-you posts to readers NSC Not Started Social media + email blast

Early Reader & Reviewer Coordination Sheet

Reader Name Email or Contact Date Invited Accepted? Date Feedback Received Notes
Jordan M. jordan@email.com 5/5/25 Yes - Reminder set for June 5
Taylor R. taylor@email.com 5/5/25 Waiting - Follow up May 15
Casey B. casey@email.com 5/8/25 Yes 5/28/25 Gave strong early praise
Riley S. riley@email.com 5/9/25 No N/A Declined due to schedule

Book Event Vendor Selection Sheet

Type Vendor Pros Cons
In-Person Vendor 1 Cozy atmosphere, experienced with indie book launches, affordable rental fee. Limited capacity (~30 guests).
In-Person Vendor 2 Beautiful open space, flexible hybrid setup, strong arts community connections. Higher rental cost, must arrange own tech setup.
Virtual Vendor 3 Easy signup for attendees, polished look, built-in Q&A and polls. Higher monthly subscription; tech test strongly recommended.
Virtual Vendor 4 Familiar to most guests, affordable one-time event pricing. Less visually polished; requires moderator for best experience.
Printers Vendor 5 Professional quality, wide distribution, trusted by indie authors. Setup fees; learning curve for file uploads.
Printers Vendor 6 High-quality prints, user-friendly dashboard, fast turnaround. Higher cost per unit; limited distribution options.

Printable Checklist

Printable Checklist.png