Most outreach sucks, all salesy

So you’ll learn how to be a connector between two parties that need each other.

This copywriting playbook skips the fluff - will show you how to write like a smart operator - turning words on the screen into cold-hearted cash

Who should you send your outreach msg to?

Different company sizes have different buying behaviors, budget cycles, and decision-making processes.

1-10 Employees (Micro/Solopreneur)

Talk to founders, owners → They do everything, they're the salesperson, the operator, the decision maker. They sign the checks and feel every problem personally.

11-50 Employees (Small Business)

Talk to founders too, C-suite (CEO, CTO, CMO), Department Heads

Founder/CEO: Still involved in decisions

CMO (Chief Marketing Officer): Owns customer acquisition, growth, and revenue generation.

CTO (Chief Technology Officer): Owns product, engineering, and technical infrastructure.

Department Heads (Head of Sales, Head of Ops, etc.): Run specific functions, have budget for their department, report to CEO.

51-200 Employees (Mid-Market)

Talk to VPs, Directors, Heads of Department

VP (Vice President): Leads entire department (Sales, Marketing, Ops), has big budget, makes buying decisions.

Director: Runs sub-functions within a department, has budget authority, reports to VP.

Head of [Function]: Similar to Director - owns a specific area, can approve purchases.