I'm a creative marketer based in Yorkshire, with 10+ years experience in Marketing, Design & UX. I create experiences which delight customers (and stakeholders) by combining creativity and science, particularly behavioural psychology. I also take a lot of pictures.
Rockar*, York, UK - Visit Website*
Driven growth to become the number 1 retailer in the Jaguar Land Rover network. Also voted 'Most Innovative Employee'.
I began my time at Rockar leading the redesign of the Buy Online platform. After a successful launch which resulted in a 200% increase in sales from stock, I moved into the Head of Marketing role.
With a keen eye on Conversion Rate Optimisation, I have managed and built teams to consider the full funnel journey, resulting in 400% growth in lead generation, industry leading engagement rates and significant year on year growth at top of funnel and conversions.
The impact of these improvements led to the Rockar Jaguar Land Rover business becoming the UK's number 1 retailer of new cars at just 4 years old.
As well as developing personalisation and automation strategies for the retail business, I lead the marketing & design team within the technology arm of the business. In the last three years, we have onboarded 8 major clients worldwide, with significant growth driven by the COVID-19 pandemic.
As a value added service, I have overseen the creation of an in-house marketing and design agency which generates revenue across the Rockar Tech clientele, assisting with the transition from offline to omni-channel e-commerce strategies.