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👩🏻‍💻 Experience

positive sum, San Francisco, CA (January 2020 - present)

🌱 helping positive sum #web3 products & orgs grow organically 🌱

Gitcoin, Remote — (August 2021 - August 2022)

Built & led marketing team across strategic areas including growth, content, product marketing, PR/comms, brand marketing & community
Recruited, developed & retained key talent during rapid growth & decentralization (from a corporation to a DAO)
Developed marketing program for quarterly grants rounds, resulting in strong YoY growth in community dollars raised +55% ($1.1M -> $1.7M), total contributions +102% (297k -> 600k), unique community donors +208% (14k -> 45k)
Grew Twitter audience by ~2x (60k -> 115k+ followers)

Pinterest, San Francisco, CA – (March 2017 - December 2019)

Led go-to-market and product marketing for advertising products, including user targeting, retargeting, and ad quality products; managed feature roll-out, value proposition, messaging, and integration with sales
Launched end-to-end advertising product suite, including conversion optimization, auto bidding, interest targeting, location targeting and age targeting
Partnered with product and engineering teams on feature ideation, customer feedback, and product design; developed landing pages, conversion funnels, and onboarding flows across product lines