Product functions: framing mac & micro

• What are the micro and macro problems customers have? = Requirements
• What's the flow of current solution and all its parts = allows you to identify iterative improvements
• What's the macro and micro current outcome? = is it ideal or not?
• What is the the ideal macro solution and outcome? = becomes the experience vision, eg. Apple knowledge navigator
• What's the macro and micro solution and outcome we should aim for in the next iteration? = MVP

High level capabilities

• List of micro capabilities for the next iteration, based on all the problems identified

Clustering

• Separate list into groups of capabilities that are orthogonal to each other
• Give each group a name for your own convenience

Orthogonal country map

• Organise the name of each orthogonal cluster into a map

Map of each state, showing regions

• Outline the micro parts of each cluster = the flows