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Fractional Content Systems Strategist | From Chaos to Scalable Ops | 238K YouTube • Ex-Wells Fargo

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I help scaling product teams save 15+ hours a week by transforming content chaos into clarity—no more hunting through Figma, Docs, or Slack for copy that already exists somewhere.

• With 24 years building content systems at enterprise scale—including 8 years leading governance at Wells Fargo—I’ve developed frameworks that turn scattered content into searchable, reusable, and scalable systems.

What I Do:

• Content Systems Architecture – Structure and organize enterprise content
• Content Operations Implementation – Build governance, workflows, and lifecycle management
• Content Engineering – Create modular frameworks that grow with your product

Impact I've Delivered:

• $1.2M saved annually at Wells Fargo through optimized workflows
• 90% reduction in content search time
• 30% faster product delivery via compliance-ready systems
• 15–20 hours saved per week by eliminating duplicate content creation
• Who I Work With:

Series A–B SaaS companies (50–200 employees) with:

• UX copy scattered across tools and teams
• Content re-created because originals are hard to find
• Inconsistent messaging delaying launches
• No scalable system for content reuse or governance