Objective: Hardening the digital infrastructure of My Grandma’s of New England to align the direct-to-consumer (DTC) experience with its Amazon #1 Best-Seller reputation.
Primary KPI (Revenue Protection): Reducing mobile LCP from 24.3s → <2.5s to to reduce mobile abandonment risk (industry benchmarks show steep drop-offs beyond 3s load time).
Status: 🟡 Diagnostic | Last Updated: March 17, 2026
Plan of Attack
- Eliminate conversion blockers (checkout bug, UX friction)
- Improve site speed (LCP, asset optimization)
- Clean infrastructure (redirects, broken links, security)
- Strengthen discoverability (SEO + metadata)
Executive Summary
- Performance Optimization: Converting and "hardening" 57+ oversized assets will reduce mobile load times from 20s+ to under 2.5s, significantly decreasing user drop-off and improving on-site conversion..
- Search Visibility: Remediating 167 redirect chains and fixing the 75.4% header duplication rate will improve crawl efficiency and unlock growth for high-intent "Coffee Cake" and "Gifting" searches ahead of peak seasons.
- Conversion Alignment: Eliminating the "Infinite Loop" checkout bug and transitioning to "Delivery Date" logic removes a critical purchase blocker, ensuring a seamless path from product discovery to a completed order.
Audit Baseline
Data collected via Google PageSpeed Insights & Screaming Frog on 3/14/2026
| Page Type |
Device |
CWV Status |
LCP (Field) |
LCP (Lab) |
Score |
Speed Index |
| Home Page |
Mobile |
Passed |
1.7s |
24.3s |
45 |
10.0s |
| Home Page |
Desktop |
Passed |
1.8s |
2.1s |
78 |
1.9s |
| Cinn Walnut (PDP) |
Mobile |
Passed |
1.2s |
23.4s |
49 |
10.7s |
| Cinn Walnut (PDP) |
Desktop |
Passed |
1.1s |
2.2s |
66 |
1.7s |
| Order Cakes |
Mobile |
Passed |
0.6s |
22.4s |
56 |
10.3s |
| Order Cakes |
Desktop |
FAILED |
0.7s |
2.2s |
76 |
2.1s |
| Build/Gift |
Mobile |
Passed |
1.2s |
8.3s |
55 |
6.9s |
| Build/Gift |
Desktop |
Passed |
1.1s |
1.7s |
82 |
1.2s |
| Cake Promos |
Mobile |
Passed |
1.2s |
7.7s |
44 |
9.1s |
| Cake Promos |
Desktop |
Passed |
1.1s |
1.6s |
66 |
2.1s |
Technical Audit Summary
Next 7 Days (Immediate Wins)
- Compress top product images to reduce LCP
- Resolve checkout "Infinite Loop" bug