Big Hairy Audacious Goal which is a clear and compelling target for an organisation to strive for. It is meant to excite people and get people behind a companies long term goal.

From the start of my project my aim was to create an application that would allow students or adults in their early twenties to get better mental health through exercise and breathing techniques. Therefore, the BHAG for my project is to create an app thats like calm and fit-bit rolled into one amazing app that is designed for the user and will meet all of their needs and will become the best app in the business.