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💫 TLDR

<aside> Munch Mark is an idea that came to me as I was standing awkwardly in front of a bubble tea shop I’ve been to a bajillion times. Somehow, I still didn’t know what to order. But then I thought…

What if there were a simple way to keep track of my bubble tea flavour ratings? Or more broadly, ratings for all foods I’ve tried before?

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Competitive Analysis

Before jumping into building my own product, I analyzed similar apps that already existed and found there to be a deficit in the particular UX and main use case I was looking for.

• main use case is restaurant discovery, not revisiting
• lacks non-restaurant entry options

• not optimized for quick food logging
• crowded and overwhelming UI

• hard to revisit entries
• not food-centric
• utilitarian UI

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All three lacked personal, easy-to-access UI that can be quickly accessed (i.e. right before ordering).

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👤 Empathize

To begin my design process, I interviewed 5 of my peers to gain insight into their current food logging habits. I identified the following:

<aside> ❓ 4/5 struggle with food indecision

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<aside> ❓ Only 1 person actively logs their flavour preferences for future reference

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<aside> ❓ 5/5 would try a food-logging app (3/5 contingent on convenience)

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🔍 Define

To narrow down the scope of the project, I consolidated 2 pain points from my research: