- In 1998, Jimmy Donaldson (aka MrBeast) was born in Kansas and grew up in North Carolina where he still lives today.
- In 2010, he started on Youtube at the age of 11 - when Youtube was only a 5y old platform.
- In Feb. 2012, he launched his current channel at the age of 13 (MrBeast6000 which was a Xbox account hashtag and now MrBeast). He started with gaming videos on Minecraft, Pokemon and Call of Duty Black Ops 2.
- In Sep. 2013, he published a 1-min video in which he said that if the video generates 1m views, he will use all the advertising revenues generated by the video to make an epic video. It's interesting because this concept of leveraging its ad revenues to fund production of new video concepts is now at the core of MrBeast's strategy.
- In 2013 and 2014, he published a series of videos in which he estimated the revenues generated by top creators on the platform like PewDiePie or CaptainSparkles or FaZe.
- In 2015, when he was 15 year old, he moved away from gaming videos and started to show his face on videos. Mid-2016, he had less than 30k subscribers.
- In 2016, he dropped out from the University as soon as he was making enough money on Youtube to make a living and to move out from the family house. His audience exploded on Youtube with several IRL formats: challenges, vlogs, money giveaways, absurd tasks.
- In 2017, he went viral on the internet by publishing a video in which he took 40 hours to count to 100,000.
- In 2018, he published several videos orchestrating a fake battle between a music channel called T-Series and PewDiePie to become or remain the largest channel on Youtube. He bought billboards in his city, he went to the Superbowl wearing shirts promoting PewDiePie and bought online ads to support PewDiePie. He said PewDiePie 100,000 times in a video.
- In Oct. 2019, after reaching 20m subs, MrBeast announced its intention to raise $20m to plant 20m trees in a project called Team Trees in partnership with the Arbor Day Foundation. He raised money from people like Elon Musk, Tobi Lutke, Marc Benioff, Jack Dorsey, Susan Wojcicki as well as from corporations like Verizon, Discovery, Elf, Cookpad or Electronic Arts.
- In Jun. 2020, in partnership with MSCHF, MrBeast released a one time multiplayer mobile game called "Finger on the App" in which people competed to hold one finger as long as possible on the phone screen. The winner was supposed to win $25k. In the end, 4 people ended winning $20k each after keeping their finger more than 70 hours.
- In Oct. 2020, MrBeast invested into Backbone which is a controller to transform your I-Phone into a real gaming console.