The QVC apps and website are refreshed with new content every single day. This includes products for sale, special events, and more. The behind-the-scenes process for producing this every day is impressive and tragic all at the same time.
Developers copy and paste XML, spreadsheets are shared via email, and designers trip over each other's design files in a shared drive. Throw in frequent last minute changes, and you have an environment full of stress, mistakes, and chaos.
The concept that I created and proposed addressed these structural issues, while providing a cohesive experience from the customer perspective to the backend merchandising team.