A mood-based approach to simplify food decisions and reduce user fatigue.

UX Case Study | Reducing Decision Fatigue

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▶ View Interactive Prototype

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🍔 Overview

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Problem

Users feel overwhelmed due to too many food options.

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Objective

Help users make decisions faster with mood-based selection.

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Why It Matters

Improves decision speed and reduces frustration.

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Role

Solo UX/UI Designer — Research, Wireframes, UI Design, Prototype

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Role

  Solo UX/UI Designer — Research, Wireframes, UI Design, Prototype

🔍 Research

9

Users Interviewed

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✨ Most users spend 5–15 minutes deciding what to eat

• Too many options create overwhelm
• Users repeat orders to avoid thinking
• Mood affects food choice </aside>

👤 User Persona

Brittney, 23

Occupation: Occupational Therapist

Location: Mangalore

Works long hours and feels mentally tired after work, making decision-making difficult.

Goals

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• Decide quickly
• Avoid browsing
• Simple experience

Frustrations

• Too many options
• Gets overwhelmed
• Repeats the same food </aside>

🛤️ User Journey