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Campaign Notes November 14, referring to November to Date

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Context - This Month to Date Average Among Non-Thought Leader Ads

• CPM: DKK 330.08
• CPC: DKK 88.92
• CTR: 0.37% (LinkedIn Average 0.45%)
• Average Frequency 6.71

2 Active Campaigns

(Active) BOFU - EV Charging Services - Lead Gen - Global - EN

• 6,433 impressions and 43 clicks
• CTR 0.67% (above Monta and LinkedIn average)
• DKK 85.63 (slightly below average)

Overall Analysis

• Leads are not coming, we are down now to 2 ads: winning CPOs don’t use losing software, winning CPOs use winning software

• I want to try conversation ads to people that have engaged based off this messaging; @Kevin Spangenberg basically anyone that engaged with this previously get a sponsored DM from an SDR (think retargeting audience but with DMs). Do you have recommendations for which SDR to send from? See company engagers for context:

  

(Active - New) ABM Campaign - BOFU - E-Mobility & Charge Job Titles - Lead Gen - Global - EN

• 2,047 impressions and 15 clicks
• CTR 0.73% (above Monta and LinkedIn average)