Multi-region campaign system engineered for scalable, repeatable deployment across ENG, SPA, and FR markets.
🌐 Client: MoneyGram · Role: Senior Graphic Designer (Contract · Creative Circle) · Scope: Global Campaign Architecture, Multilingual Deployment · Markets: US, Canada, Europe, LATAM
Designed and operationalized a global campaign architecture supporting US, Canada, Europe, and LATAM markets across digital, affiliate, email, landing, and retail environments.
Built a modular system translating brand guidelines into production-ready layout frameworks deployable by distributed regional teams without design intervention at each cycle.
MoneyGram required a repeatable campaign system capable of adapting across languages, regulatory environments, and 30+ format variations — without compromising brand integrity or deployment speed.
Distributed regional teams were producing inconsistently, creating inefficiencies, visual drift, and operational risk across markets.
Architected a modular global campaign framework supporting 30+ format variations per campaign cycle. Led structured ENG / SPA / FR rollout parity across regions. Standardized naming conventions, folder systems, and asset governance. Built cross-channel deployment templates for paid, organic, affiliate, email, and landing surfaces. Translated brand guidelines into scalable production architecture usable by distributed regional teams without requiring design involvement at every touchpoint.
Accelerated international deployment cycles. Reduced production ambiguity across distributed marketing teams. Increased cross-channel visual consistency across 4 markets. Enabled scalable, repeatable campaign replication — the same framework supporting new campaigns without rebuilding from scratch.
Multilingual Digital Signage — Retail Deployment