Ben Grant (bengrant.dev)

I was contracted to redesign the logo for the Monash Society for Physics, Astro and Maths (SPAM). Their previous logo, whilst conveying the different aspects of the club and casual nature of membership, was outdated and too complicated, in bad need of a refresh.

Previous Logo

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/15c789b2-c01d-41cf-86b8-6737263df642/Untitled.png

Redesign

I was given a document with some concepts to use when designing a new logo. This included things like:

In the end I decided to use the elements I've bolded in the list above.


https://s3-us-west-2.amazonaws.com/secure.notion-static.com/35e4aba0-9872-4282-9e45-c294728afac0/Black_logo__full_text.png

This was my redesign. See the image below where I point out the different elements.

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/bc336b2d-d0ed-4317-a5f8-75931cbd3e7f/SPAM_logo_elements.png