A high-intensity workshop series for mobile marketing leaders & operators that are looking to lead from the front in adapting to the apocalyptic iOS 14/ATT changes.

*Our games are in different genres and thanks to Mobile Growth Lab, we’ve learned: How to build a SKAD schema; what KPIs we should focus on; and the best ways to test it within different ad networks.

All shared strategies in the session were very insightful. Support was great, and even when we needed help for some specific topics, the Mobile Growth Lab instructor and team were willing to take a look at our cases, and have always come up with the best suggestions. The Slack community, email — any way which is convenient for us — for the communication were accepted and we received answers very quickly.

We are looking forward to continue using Mobile Growth Lab's resources, since it's great to cooperate with the best experts, especially in a period of such struggle.*

Varia Vakhreeva, User Acquisition Manager at sheepyard

Recorded sessions from the live workshop are now available

The Mobile Growth Lab will get you battle ready for iOS 14 so that you can:

• Make changes in your reporting, tracking and infrastructure so your operations dont come to a grinding halt overnight.
• Shift your marketing strategy around your acquisition, retention & product activities when the changes kick in, so you keep the trains running on time, so to speak.
• Mobilize internal teams so everyone on your team is prepared for the massive changes that are coming.
• Continue to evolve your strategy after the workshop series - and keep moving forward as more and more information becomes available over the next few weeks and months.
• Learn from an ongoing community of peers that are currently solving similar problems as you.

Most importantly: developing this nuanced understanding of the coming storm will let you be the best informed person in the room - and lead from the front while your team goes through a period of tumultuous change and uncertainty, even if you arent a formally designated manager, executive or founder.

Why the Mobile Growth Lab

Hi!

I’m Shamanth Rao.

I am the CEO of the boutique growth marketing firm RocketShip HQ. I’ve led mobile growth leading up to 3 exits: Bash Gaming(sold for $170mm), Puzzle Social(acquired by Zynga) - and FreshPlanet(acquired by Gameloft); and have helped numerous other mobile apps grow and scale sustainably during my work at RocketShip HQ.

But what I’m most passionate about is teaching - and sharing everything that I’ve learnt about all things mobile & growth. This is why I invest a significant amount of my time and energy into the Mobile User Acquisition Show - not just talking the talk by recording audio interviews with the smartest folks in mobile, but also spending hours on curating highlights, quotes and transcripts to ensure that the learnings and wisdom that we unlock reach the most people.

Among the things I’m most proud of is the impact that our podcast, our past workshops & work have had on folks: