A unique visitor of the site, either anonymous or registered
Mixpanel will connect logged out to logged in users once possible
A group of users defined by some common property or set of properties
Mixpanel will continuously update a cohort as new users enter or leave
A single action taken by a user in any of our apps
Most of these are defined by us and fired at certain points in our codebase
Some are fired automatically by Mixpanel
A piece of data passed along with an event
Mixpanel automatically associates many properties with each event
We can customize additional properties as needed
A graph of one or multiple events, filtered and grouped by the properties or cohorts of your choosing
Like cohorts, these are self-updating, so you can create a report and watch it change over time
A group of reports