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A 5-Minute Check on Why Your Website Might Not Be Converting

Most business owners don’t realize their website is quietly leaking leads.

Sometimes it’s the copy. Sometimes it’s the structure. Sometimes it’s just… hard to use.

This quick checklist isn’t meant to be exhaustive. It’s meant to give you a fast, honest look at what might be slowing your growth—and what to fix first.

1. Messaging: Are You Saying the Right Thing?

The average visitor decides in seconds whether they care. So:

• [ ] Can a stranger tell what you do within 5 seconds?
• [ ] Are you talking about their problems—or just listing your services?
• [ ] Does the tone sound like a real person or corporate jargon?
• [ ] Is it obvious why someone should trust or choose you?

If this part’s unclear, no fancy design will save it.

2. CTAs: Are You Guiding People or Leaving Them Hanging?

If your site doesn’t make it obvious what to do next, people leave.

• [ ] Do you have one clear next step (book, call, quote, etc.)?
• [ ] Is that CTA easy to find and consistent across pages?
• [ ] Do your buttons say things like “Get Started” instead of “Submit”?