Mindset

Your attitude towards YouTube is everything.‍It affects how your audience perceives you.Your viewers can read your intentions.A healthy attitude towards YouTube makes you authentic and prevents burnout.‍Below, I have outlined the 3 phases of every YouTuber.Try to identify where you are and what can be improved.

👀 View of YouTube

Beginner: Luck & Chance

Many new YouTubers blame their low views on the algorithm. They're often waiting to 'get lucky' or 'have a video go viral.' This mindset leads to anxiety and inaction.

Expert: Partnership with Algorithm

The YouTuber starts to realise that they're working with the algorithm, not against it. They realise that if they get a high CTR and high AVD, the algorithm will promote their videos. In this way, they work with the algorithm.

World-Class: Here to Serve

The best YouTubers are different. They view themselves as humble servants to an audience. It is their goal to make videos that people want to watch. They realise that CTR & AVD are metric for this, but it's not the end goal. It's all about serving their audience.

📉 When Views are Down

Beginner: Gets Upset

When a new YouTuber has a sudden drop in views, they often become emotional. They blame the algorithm. They blame themselves. This mind results in 'view anxiety' which comes across in their content.

Expert: Keeps Moving

Experts keep moving. When they experience a sudden drop, they don't let it affect them. They keep creating content.

World-Class: Learns

A World-Class YouTuber wants to learn why their views dropped. They know it was because the audience did not resonate with that video. The World-Class YouTuber uses this as an opportunity. An opportunity to learn more about their audience. What kind of content do they want me to make?

😁 Level of Fun

Beginner: Mild

The beginner's level of fun is often dependent on their views. If they're getting lots of views, they're having fun. If not, they hate YouTube.

Expert: Strong