The idea behind this recreation is to maintain consistency in the business's social media presence while potentially updating the format, content, or visual elements to improve engagement. By analysing and recreating successful previous posts. Here is an example of my work.

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Original LinkedIn Post: Link

Call to action: Call for more details

Measurable Key Metrics: No of calls received

Image used from LinkedIn Carousel

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Pros

• Correct logo used, maintaining brand identity
• Inclusion of a real person's image enhances credibility and builds trust with the audience
• The call-to-action button is clear, encouraging people to call. </aside>

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Cons

• Font size is too small, making the text difficult to read, especially on mobile devices (966 characters)
• Cluttered layout with too much information packed into a small space
• No visual hierarchy, all text appears to have similar emphasis
• High call to action event: Calling
• Brand colours are not aligned </aside>

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Tips

• Use one slide per job in your carousel posts. This makes the information much clearer and easier for people to read.
• Arrange your text in an F-structure. The current format is [FF], two contexts. This helps people who scan content online. Place the most important information at the top and down the left side of the post, where the eye naturally falls first.

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• Make it simple for people to respond. Provide a direct email link instead of asking for a phone call. A simple action gets more replies.
• Implement the official brand colours to keep your posts looking consistent. The main colours are dark grey (#343b42), teal (#17988b), and yellow (#fff500). </aside>

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Finalised Post

I have redesigned the post to make it clearer and more effective.

• Improved Layout: The design is now clean, with a larger font and an F-structure layout to make it much easier to read.
• Brand Colours: The post now uses the official company brand colours.
• Stronger Call to Action: The new, uncluttered design makes the "call us" button stand out more. The call to action was not changed to email, as the key metric for this post is the number of calls to the given number.

Note: The font in the design may look different, as I do not have a licence to use the official typeface.

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References:

https://www.interaction-design.org/literature/topics/readability-in-ux-design https://www.socialpilot.co/blog/linkedin-post-sizes-guide https://magicpost.in/blog/linkedin-post-size-the-complete-guide-to-optimal-formats-and-dimensions https://magicpost.in/blog/linkedin-post-size-the-complete-guide-to-optimal-formats-and-dimensions https://www.draftly.so/blog/linkedin-image-sizes-guide