Seasonal Product Launch - Sample

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Hello Craft-Based Business Owners,

This work sample is a mock project supporting a handmade business owner preparing for a seasonal product launch and holiday market. In this project, I created timelines and trackers for product prep, gift bundle organization, supply ordering, and marketing tasks. I also designed a simple gift tag and insert card template to support packaging and customer engagement. This is a glimpse of the detailed background work I can provide to help your business run smoothly during busy seasons.

Deliverables include:

Whether you're preparing for a holiday market, launching a new collection, or needing help staying organized behind the scenes, I'd love to support your creative business as your virtual assistant.

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Ari Wilson | CREVA

Ari Wilson | CREVA



Timeline & Task Tracker Spreadsheet

Due Date Task Assigned To Status Notes
8/5/25 Finalize new product designs P&P In Progress
8/10/25 Order supplies for gift sets AW Not Started Order gift boxes, filler paper, labels
8/15/25 Schedule product photoshoot P&P Not Started Confirm photographer availability
8/20/25 Prepare seasonal product listings AW Not Started Draft descriptions, prep photos
8/25/25 Bundle gift sets P&P Not Started Create 3 variations: Soap + Candle, Soap + Towel, Full Set
8/27/25 Plan launch social posts AW Not Started Create simple announcement graphics
9/1/25 Update website with new products AW Not Started New product collection page
9/3/25 Soft launch preview to email list P&P Not Started Send VIP teaser email
9/5/25 Full public launch P&P Scheduled Announce across social and website

Gift Bundle Spreadsheet

Bundle Name Included Products Ready for Sale? (Y/N) Special Notes
Midsummer Relaxation Set Lavender Candle + Rose Clay Soap No Waiting on candle label delivery
Comfort Kitchen Duo Handwoven Tea Towel + Lemon Soap Yes Set with raffia tie and thank-you card
Summer Wellness Kit Peppermint Lip Balm + Cinnamon Candle + Honey Soap No Need to design info card insert
Mini Midsummer Spa Box Travel-size Soap + Small Candle Yes Includes pre-printed care instructions

Supply & Vendor Tracker Spreadsheet

Supply Item Category Vendor Name Order Deadline Ordered? (Y/N) Received? Notes
Gift Boxes (Small) Packaging Vendor 1 8/10/25 No No Choose kraft brown or white
Candle Jars Candle Supplies Vendor 2 8/5/25 Yes No Bulk order confirmed
Labels for Soap Packaging Vendor 3 8/7/25 No No Confirm final design before ordering
Thank-You Cards Marketing Vendor 4 8/12/25 No No Canva print order option
Shipping Boxes Shipping Supplies Vendor 5 8/15/25 No No Select eco-friendly option if possible

Marketing Prep Tracker Checklist

Task Channel Due Date Status Notes
Plan social media teaser posts Instagram, Facebook 8/20/25 Not Started Teaser posts 1 week before launch
Schedule seasonal product photoshoot Website, Instagram 8/15/25 Scheduled Confirm prop list and shot list
Draft VIP email announcement Email List 8/22/25 Not Started Offer early access to top customers
Finalize holiday collection landing page Website 8/25/25 In Progress Update with gift bundles and seasonal theme
Write launch day announcement post Instagram, Facebook, Newsletter 8/30/25 Not Started Prepare graphic and caption