Version control

Date Name Role Version Comments
@January 23, 2023 John Doe Founder 0.1 Initial draft

Project team

Name Project Role Contact for
John Doe Project lead Clarifications on user flow, product design & strategy.
Isaac Hobb Tech Anything front end, back end or data engineering
Emma Crosby Marketing & Admissions Anything around email drips for admissions
Justice Hill Onboarding & Experience Anything around email drips for activation

Executive Summary

Why is it important?

Problem definition and broader context as needed.

Customer value: Who are the users. What is the pain-point or opportunity?

*Business Value: How does this align with team goals and priorities?

A condensed version of this very document that provides a high-level overview of the project's goals, scope, and requirements. The executive summary should be written in a way that is easily understood by both technical and non-technical readers.*

*Few executive summary examples *here**.

Competitive Analysis

What are other companies doing for this feature?

Assumptions

We make some basic assumptions about the workings and need of this feature.

Goals and Non-goals

Goals are what will be achieved by having the feature. Non-goals are things we aren't concerned about (E.g. If conversion improvement is a goal, load time improvement can be a non-goal and you just want to avoid regressions there.