For this audit, I pulled a performance report directly from Meta Ads Manager covering all active campaigns from October 1, 2025 through today. I used that dataset to identify which creatives are truly driving revenue at scale, which are showing clear signs of fatigue, and where the biggest upside lies in terms of scaling budget and launching new tests.
Tier 1: 0018 Hook #1 "SHARPIE"
This is your single most important ad. Since Nov 8, it's spent $42.9K and generated 1,249 purchases: roughly $85K in revenue at your ~$68 AOV. Performance is bulletproof:
The "Sharpie" hook is world-class video creative: 60% of viewers stop mid-scroll to watch, which is exceptional. The AOV is consistent ($65–69) across platforms, meaning the messaging works through the entire funnel (awareness → consideration → purchase), not just on specific segments.
Most important: Frequency is low (1.2–1.3x), indicating you're reaching fresh audience, not retargeting exhaustion. This ad has scaling headroom.
Tier 2a: 0232 V4 "Competitor Video"
Spend: $4.9K | 136 purchases | Avg CPR: $36 | Mixed ROAS: 1.62–2.06x across platforms
This competitor comparison angle resonates with problem-aware shoppers actively comparing options:
Facebook outperforms by 27% on ROAS, confirming that "shopping mindset" audiences skew older and more purchase-intent on Facebook. The V4 iteration is strongest, while V1–V3 show fatigue signals.
Tier 2b: 0261 V2 "Big Chest Girlies"
Spend: $2.9K | 73 purchases | Avg CPR: $45 | Mixed ROAS: 1.14–1.94x
This has the HIGHEST hook rate on your entire account: 73–77%.